Increase Business with a Website
How can having a Website increase my business?
This is a question we get asked often. To explain this let’s first cover a few terms that we will use to gain an understanding on how pages on your website can increase business.
Content: The information you are trying to communicate to the visitors on the website, can come in the form of text, images and graphics
Pages/ Posts: The address where content is displayed to visitors of the website. These help to organise content on the main website into sections that can be navigated by visitors easily.
Keywords: The words people type into a search engine to find what they are looking for on the internet.
Website: The address on the internet where your web pages are stored . It is like your street address, and at this address, is your property, which is like the content of your website. Anybody that knows your address can visit your house, the same way people who know your website’s address can visit your web pages.
Search Engine Results Page: The page shown after you have typed in words on a search engine and hit ‘search’.
External Links: Links to your website from other websites
Internal Links: Links to pages on your website from other pages on your website.
How exactly do Websites increase business?
When your content that is on your pages contain the keywords that people are searching for, your website has a chance of showing up on a search engine result page.
The better and higher quality the content on the pages with keywords that match what people are searching for the higher your position will be on the search engine results page.
Content with a large amount of external links creates an impression of high quality content which also pushes up your position in the search engine results.
The goal is to produce high quality unique content that matches the keywords that people are searching for. Most importantly good content fulfills the need of the person searching for it.
Cut and pasted content from other sites is bad quality content. Well researched and written content that is unique and easy to understand is good content.
The more good quality and relevant content your website has on its pages, the more people will link and share your pages. This increases the amount of people visiting your website and can increase the amount of people that know about your business.
We work for you so that your website is seen by the people who are searching for it, and your business is found by the people who are looking for your services.
Archetype Graphic
From Website Visitor to Customer
Email us , to increase the amount of people that can find your business. We specialize in making content that will increase customers for your business.